September 2015

September, 2015

Hello there sugar fans,


I hope you have been enjoying the summer. We certainly have been at RareSweets!

 When I was a kid, summer was always a time when I could let loose and get into something that I loved doing, or learn something new. It was also a time of reflection, and a moment to take stock of where I was and where I wanted to get too. Even if that meant figuring out how to make it through my summer reading list or practicing my slap shot for the upcoming hockey season. Aside from watching too many Super Market Sweep re-runs, it really was a moment for me to take a deep breath and think a bit.

 This summer has really been a time for me to think about work/life balance. It’s certainly a hot topic for women, especially for those with an entrepreneurial spirit. As for women in the food industry, we are usually told to be one of two things: tough, relentless and one of the boys OR just sit in the corner, look pretty and scoop ice cream all day. I like to think that there is another way for us to be. A way to be yourself (whatever that may entail), and unapologetic for it. It’s hard to do this; it’s sometimes easier to be anything else, but it ties back to my rule of following my heart.

 What I am coming to realize is that in order to be successful as a female business owner, one needs to listen to different parts of themselves at different times. So, what about the head/heart/body balance? This is a question I ask myself multiple times every day. I mentioned before that I follow my heart, and I hold true to that. You would not be able to come in to RareSweets, and enjoy an amazing slice of cake if I did not live by that rule. Obviously, there comes a point in creating a business where listening to your head is essential to making the business a success. But doing this too much leads to you getting away from the big vision and makes you second-guess yourself and the culture you are trying to create. You may focus too much on success in the short term and less on the overall goal you originally set out for in the first place. You’ve also got outside influences, people who think they know better than you. Sometimes they do, sometimes they don’t. Sometimes they have a brilliant idea or opportunity, but you know it’s not the right decision for your business. Those are the toughest calls to make, but again, necessary in order for you to listen to your heart.

 Did I mention this is kind of like being in a relationship? People think they know what’s best for you or what should work for you; they get protective and don’t want to see you get hurt. Throw in a few sleepless nights, some raw emotion, and too many plates that you need to keep spinning, and it all becomes even more confusing as to what part of you to listen to because they all start talking at once. But, what I am learning every day is that deep breaths are incredibly important on this amazing ride. Good friends and a solid team to work alongside are essential. All of these things are helping me in learning to listen to the right part of me at the right time, even if I have a 102 fever and didn’t know it at the time. These are the important and dear things that are holding me true to my original vision and keeping me balanced.

 Finding this balance is certainly not something that happens successfully for me every day. Some days are good and some days I know I failed miserably. But then I remind myself that I can do better. There’s always room to do better.

 With next month’s post, I plan to start at the beginning of all of this. The chubby cheeks, the summer weekends spent at my grandmother’s house in Monmouth County, nestled on her couch under one of her chunky sweaters, reveling at her delectable cornstarch pudding with one too many chocolate sprinkles. Let’s press rewind and I’ll give you the whole story. It may take some time, but I promise, it includes a lot of mind, heart, soul, and copious amounts of sugar.


I'm guessing I am around 2 or 3 there. Apparently my lack of grace while eating ice cream started at an early age!

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